Website Rebuild for a Service-Based Business

Project Overview

• Industry: Service-Based Business

• Service Provided: Website Rebuild & SEO Optimization

• Focus Areas: Performance, Site Structure, Search Visibility

• Executed By: Functioning Media

About the Client

The client is a service-based business relying heavily on its website for lead generation and credibility. Over time, the website had become slow, poorly structured, and ineffective in search engine rankings, directly impacting inquiries and conversions.

Problem Statement

The existing website suffered from multiple issues:

• Slow loading speed across devices

• Poor page structure and navigation

• Weak on-page SEO implementation

• High bounce rate and low engagement

• Difficulty scaling content for future growth

These issues limited both user experience and organic visibility.

Research & Audit Phase

Before rebuilding the website, a detailed audit was conducted:

• Performance testing (page speed, core web vitals)

• Structural analysis (navigation, page hierarchy, URLs)

• SEO audit (metadata, content gaps, indexing issues)

• User behavior review (bounce rate, session duration)

This research helped define clear priorities for the rebuild.

Strategy & Solution

1. Website Structure Optimization

• Clean and logical page hierarchy

• Improved navigation for users and search engines

• SEO-friendly URL structure

2. Performance Improvements

• Lightweight codebase

• Optimized images and assets

• Improved server response handling

3. SEO Foundation Setup

• Proper heading structure (H1–H3)

• Optimized meta titles and descriptions

• Internal linking strategy

• Mobile-first optimization

Execution Process

The rebuild was executed in structured phases:

1. Website architecture redesign

2. Performance-focused development

3. Content restructuring with SEO alignment

4. Technical SEO implementation

5. Final testing and deployment

Each phase was tested before moving to the next to ensure stability and quality.

Tools & Technologies Used

• Modern CMS

• Performance optimization tools

• SEO audit and tracking tools

• Analytics and search console integrations

Results & Outcomes

• Faster page load times

• Improved website structure and usability

• Better crawlability and indexing

• Increased organic visibility

• Higher engagement and reduced bounce rate

Business Impact

The rebuilt website became a strong digital foundation for the client:

• Improved trust and professionalism

• Better lead-generation potential

• Scalable structure for future content and marketing

• Long-term SEO readiness

Why This Approach Worked

• Research-driven decisions

• Focus on fundamentals instead of shortcuts

• Alignment between performance, UX, and SEO

• Clean execution without overcomplication

Conclusion

This website rebuild transformed an underperforming digital presence into a fast, structured, and SEO-ready platform. By focusing on performance, clarity, and search fundamentals, the client gained a reliable website built for long-term growth.

If your website feels slow, outdated, or invisible on search engines, Functioning Media can rebuild it with a performance-first and SEO-driven approach designed to support real business growth.