UI/UX Redesign for a Content Platform

Focus: Readability, Navigation, and Engagement

Project Overview

Industry: Content / Publishing Platform
Service Provided: UI/UX Redesign
Primary Focus: Readability, Navigation, User Engagement
Executed By: Functioning Media

About the Client

The client operates a content-driven platform publishing articles, guides, and long-form resources. While the platform had valuable content, users struggled to consume it efficiently due to poor design structure and navigation issues.

The objective was to redesign the interface to improve content consumption and retention.

Problem Statement

The platform faced several UX challenges:

Poor text readability on long-form pages
Confusing navigation and content discovery
Low average time on page
High bounce rate despite quality content
Weak visual hierarchy across layouts

These issues reduced engagement and repeat visits.

UX Research & Content Audit

Before redesigning, a focused analysis was conducted:

Content layout and typography review
Navigation flow and menu structure audit
User behavior analysis (scroll depth, exits)
Mobile readability testing
Accessibility and contrast checks

This ensured the redesign was user-focused and data-informed.

Strategy & Solution

1. Readability Improvements

Improved typography and line spacing
Better content width and paragraph flow
Clear heading hierarchy
Reduced visual clutter

2. Navigation Optimization

Simplified menus
Clear content categorization
Improved internal linking between articles
Breadcrumb and context-based navigation

3. Engagement Enhancements

Clear calls-to-action within content
Improved content previews and cards
Better mobile reading experience
Reduced distractions during reading

Execution Process

The redesign was implemented in structured phases:

UX wireframing and layout planning
Typography and color system refinement
Navigation restructuring
Engagement-focused UI implementation
Cross-device testing and rollout

Each phase prioritized usability and clarity.

Tools & Technologies Used

UI/UX design tools
CMS-based layout systems
User behavior analytics
Accessibility and readability testing tools

Results & Outcomes

Improved readability across devices
Increased average time on page
Lower bounce rate
Better content discovery
Higher user engagement

Business Impact

The redesigned platform delivered measurable value:

Stronger reader retention
Improved brand credibility
Better performance for long-form content
Scalable design system for future publishing

Why This Approach Worked

User-centric design decisions
Focus on content, not decoration
Clear navigation and hierarchy
Balance between aesthetics and usability

Conclusion

This UI/UX redesign helped transform a content-heavy platform into a clean, readable, and engaging experience. By improving navigation and readability, the platform now encourages deeper user interaction and repeat visits.

If your content platform struggles with engagement or readability, Functioning Media designs user-first interfaces that help your audience consume, explore, and return.